Parsons Challenge
This is my Parsons Challenge.
In order to view it, click on the thumbnail to the bottom right (for future reference, the cursor icon represents external links).
This will open a tab showing the exact way the challenge is meant to be seen.
You can then click on the "Show Process" button at the bottom of that page.
This will explain why I chose to create the challenge the way I did.
Once you're done, feel free to click on any of the projects in the moleskin above.Califa Gallery
As you may have read in the Parsons Challenge, my home is an open gallery (and store) for furniture & art. Recently, my mother asked me to redesign her current website, the main reason being that the previous subcategories were too subtle and very easy to miss, so that's what I focused on. (link to the left)
Along with the new design, we decided to go ahead and rebrand everything.
I created a new permanent template for email brochures, as the design and fonts were different in each and every email previously. Business cards and coasters were also created.
My mother wanted a circular font so I used the wonderful Champagne and Limousines font and created a Hebrew version of it, which you can see in the thumbnails.Course Projects
These are projects from the 6B design preparatory course I completed a year ago.
Most of these pieces are the result of my first experience with their corresponding medium.
Joelfolio.com
Last year, I decided to move to New York early on in order to get to know the city.
(I hear you don't really get much free time as a design student :P).
I wanted to find a web design company for an internship during this period.
The thing is, I didn't have any portfolio available online, so I decided to create one. I named it Joelfolio.
You can get to the latest, refined version of Joelfolio by clicking the leftmost thumbnail.
You can get to the first version of Joelfolio by clicking the rightmost thumbnail.
All thumbnails in between show some features implemented into the new version of Joelfolio.Az Bye.com
Once it was certain I was moving to New York, a friend of mine asked me to build our group of friends a website. We were bored.
We started searching for domains that would work and arrived at azbye.com.
"Az bye", in Hebrew, translates as "So bye" or more correctly as "In that case, bye". It isn't so much a common phrase in Hebrew as it is something that my group of friends keeps saying randomly. We figured it would work in English too since people would read it as A-Z Bye.
My first thought was to just have a hub for our twitter feeds. While I was designing the site, though, I started expanding upon this idea.
The site became a hub not only for our twitter feeds, but for our entire internet profiles - including blog posts and shared URLs.
What makes this site special is the layout of the information. 6 different people with their "social" activity in a stream under them, in something I've started calling a "Gangfeed".T-Shirt Sites
After the army, I came up with an idea for a t-shirt company. Basically, I'd be making personalized Che Guevara-style shirts with funny catch phrases and everyone would rejoice.
The first version of the company was named Threshold (after the Photoshop filter which made the creation of these shirt design ridiculously easy). I decided to give the site a grungy look and keep the colors down to red, white and black - just like the shirts.
After some thought, I decided that the name Threshold wouldn't catch in Hebrew, as when you're speaking the language the word doesn't exactly roll off your tongue. I changed the name to Tofu shirts. Tofu breaks down into T-of-U. T-shirt of you. The site also had to change in order to suit the new name, and tofu seemed very marshmellowy to me, so I went with a cloudy mocha-colored design.
The thumbnails open terribly coded site templates in new tabs. The sites don't work, they're just images.Children's Book
I got a job a while back as an illustrator for a children's book about a chicken that loses her chicks (and later finds them, surprisingly).
A friend of mine, the previous illustrator, told me about the job.
I quickly sent the author a quick sketch (the second to left thumbnail).
She liked the cartoony style but wanted a more motherly character.
The second to right thumbnail is a character sheet I prepared for her and the right thumbnail is the character we finally agreed on.
